Hey folks. It's been a while. I've been off playing video games. But, lately, I've been watching certain video game scenes grow, and I've come back to this topic of 'why isn't Go doing better?'
I'm going to avoid talking much about particular national organizations. There are plenty of people who better know and understand the AGA, BGA, and other national or regional dramas which surround them.
Instead I'd like to hit some points I think are fairly universal for Go in the West, mostly as applied to English Speaking North America.
First, Go is a Niche Game. What do I mean by that? I mean it's never going to be Chess for us. We're not going to be the first game that comes to mind when you ask 'What's an ancient zero sum game of strategy played on a slab of wood with game pieces of black and white with few rules.'
Maybe in Asia, you'll get Go, Weichi, Baduk as the answer to that question. But here in America, that's chess. It's in our European Heritage. Chess is the Game of Kings, and an intellectual mainstay, and you're not going to get that kind of penetration in any sort of reasonable timescale. So, how do we become 'mainstream', with go in every school, and in the newspapers?
We don't.
We're not going to any time soon, so let's just take that off the table. In fact, let's move the table away from that concept entirely, and come over here, to Niche Games.
Niche games don't try to become household words. Niche games don't try to win popularity contests. Niche games don't give a crap about who knows about them. Because Niche Games have their Fans.
As an example, I'm going to hold up Starcraft2.
I can already hear you crying out, "WAIT! Starcraft 2 is one of the largest franchises in video games, has shaped every Real Time Strategy game that came out after it, sold 4.5 million copies by feb 2011, (which oddly are the newest sales numbers I can find.) and is massively successful. How can that be a niche game?"
The answer is simple. I'm not talking about SC2 that is sold to everyone under the sun. I'm talking about the small niche game that SC2 relies on to fuel its life between releases. The multiplayer, which is, really, what we should pay attention to. We're not going to get the 'new game' bump that board games and video games get when they come out, and they are the 'new release'. But, people played Brood War for years after it came out, and SC2 has a vibrant multiplayer scene which is actively growing, both in amateur play and professional. More, they have, between Brood War and SC2 gone from a fairly local community, entirely based in Korea, to an international community. To give you some idea of how involved local fans are, when it became apparent that Crank, a korean player who wanted to come to the US to play in a tournament (we'll get to that in a second) couldn't get sponsorship, Reddit fans began collecting donations, an internet personality who comments/broadcasts games covered the flight, and reddit fans helped with the rest of the trip. Crank came to Raleigh North Carolina, and beat some of the best players in the world, and thanked his fans, Reddit, and the Internet Personality the whole way.
The internet is a vast and amazing place, and the community around SC2 is growing and flourishing in a world of video broadcasting, internet personalities, and excitement about the game.
Now, granted, There is no baneling bust to punch up the latest Kisei tournament, the games take longer, and you're appealing to a different nerd, but... There's a lot we can learn from this movement. SC2 multiplayer was far from a sure thing. Brood war multiplayer, in spite of its popularity overseas, and dedicated underground fanbase in america, was little known and less cared about. When SC2 was close to coming out, several groups of people looked at the popularity of the game in Korea, and wondered how they could get in on that. Korea had a successful community, sponsored tournaments, and a vast fanbase. Turns out, American Gamers were just waiting to have it in English. Starting with high quality broadcasts from internet personalities, they began experimenting with broadcasting games from korean tournaments. Several American gamers began to play over in Korea. And then most importantly, someone took the success of the game in Korea, and brought it to sponsors here, and said 'look, we have fans, we have people playing the game, we just need money to throw our own tournaments. They'll come do this with us, and everyone will love it.'
And it's working. The SC2 multiplayer community is growing and exciting and vibrant.
Let's look at the go scene. Granted, things are a little different. Our top players in the Americas are rarely 'pro' level in Asia. But, then, our top players in brood war weren't either. Go is a harder game mentally, but SC2 is pretty difficult, and this doesn't seem to scare people off of it. Lord knows I still play it, and I can't play for crap. So the problem with go isn't that it's too hard, or that we're not good enough, but that we're really not targeting people with interest in the game.
Go is a niche game. SC2 multiplayer is a niche game. Sc2 multiplayer went out and sought out its fan base, actively worked to promote its scene, and was successful. You could make an argument that the go community as a whole has failed to do this. I found out about Go pretty much accidentally. The ex boyfriend of a woman I was dating happened to have left some books over at her house, so I started reading them, and learned about it. After a few games with him, I fell out of interest, because he was about 2k, and didn't much like me, so even handicap games were lessons in bloody defeat. Years later, while I was in the military, I needed a way to pass the time while on a deployment overseas, and Go is nothing if not time consuming, so I found Go Discussions, and picked it up.
Fast forward. The go community continues to grow by accidental exposure. We are not targeting folks who would be interested in our game. We are not broadcasting streams of games. You can find go tournaments on KGS and IGS, but only if you know when and where to look already. We are not promoting this game, as a community. BadukTV is a nice thing, and if I were more multilingual, I might approach them and try to find out what it would take to be able to stream their broadcasts with English Commentary. But this is a project that is beyond my skillset, so while I'd love to see it happen, it's not something I can do. But, building that sort of thing, and finding people willing and able to be the public face of Go in the English Webs is something that the community should be seeking. Day[9] broadcasts games for SC2. He's one of the broadest recognized players and personalities in the game, and is, I think, responsible for a great deal of the growth in popularity, thanks to his style and sense of humour. Finding someone to be that face for Go should be important to the community.
The go community is not, at least that I have seen, seeking out its niche. It's still trying to figure out how to be 'Chess', when it needs to figure out how to be 'Othello'. Because I'm pretty sure more people know what Othello is than Go. We need to figure out what events and sites our audience attends (Board Game Geeks, For instance) and Target them. Advertise streams for Kisei and Pro matches. Post results for tournaments in the US and Europe. Otherwise make ourselves known. Ok, yeah, we don't have a new game to sell you. But we've got a great old one, that we need to promote a community for.
The internet is where Niche Games grow. It allows instant networking for groups of people to spread and promote their own hobby to thousands of people. You can find anything online. And Board Game Geek is one place bored nerds look for new hobbies. Go is in there, but while almost 7 thousand people have voted for go on Board Game Geek, almost 35 THOUSAND people have voted about Settlers of Catan. Clearly we're not getting the sort of exposure that you'd hope for. Why? Well, I think I can show you.
English rules for Mikado The Game of Go on Hasbro website
German review
Review - The Game Pile
Dutch rules
Dutch review on speldatabase.be
Online Go Server - free online play
The Baduk Writing System: Go as a Alphabet
User reviews (Dutch) on bordspelmania.eu
Go Game Guru
Russian rules
This is the list of links from BGG's 'websites' portion of the go page. Notice anything about it? 2 reviews, some rules sections, OGS, and Go Game Guru. Where's L19? Where's KGS? Where's the AGA, BGA, and other National level organizations?
What you have here, is a face on go which presents you with the rules, calls it 'deep and complex', and then leaves it for newcomers to figure out on their own. Of course they're not excited about it. Of course they aren't interested. There's no community there to draw them in. And while you can play Catan and figure it out, Go is the sort of game you need a Community to show you.
So where Is the community?
Let me be frank. I stopped coming around to L19 very much months ago. It's not as active as Go Discussions was, and while there are some interesting people, most of the people I found interesting and connected to dropped away in the Great Move. In addition, I fell back into video games as a social circle, and haven't been around much. But L19 could be More than it is. A lot of people are just here to argue, and while that's fun and all, you are the community. Go discussions was a central meeting place for a great many aspects of the go community. L19 has fewer active posters, and is less vibrant in many ways. It's worth noting that while this is the largest English speaking go forum, it doesn't appear in the 'external links' portion of Wikipedia's article, or on BGG, or on the first page of google results for 'go game'. Why is that? To be fair, the AGA doesn't appear on the front page for 'Go Game' either.
http://www.freegames.ws/games/boardgames/go/go.htmThis website
does appear on the first page for Go Game. Clearly we as a community have failed to promote ourselves.
We can learn some lessons from video games. We should be targeting our efforts to grow the game. We should be using the internet to broaden our reach. We should even track down events thrown by other groups, and buy tables there. We should get a booth at a national chess tournament, we should get a booth at PAX. Which is Penny Arcade Expo, the single largest gaming event in the US Period. We should get adverts on sites where nerds and geeks hang out. Every time L19 asks for donations to keep the doors open, they get a crapload of money. I'd rather pay for L19 to start advertising itself on sites like Google.
Go is wasting its shot. This is an era of information and viral awareness. If you ask people 'what's go?' they will stare at you blankly, even if they are
exactly the sort of people who would be interested in go. We can blame the AGA, or the lack of a pro scene, or the lack of cultural awareness, but 15 years ago, Starcraft Did Not Exist. And they have been successful at building
precisely the community that we as a group should dream of having.
Board games are a hard sell in today's market of new and flashy things. But I can play go anywhere in the world from my smart phone, I can read japanese literature translated by dedicated and interesting people, there are more resources and internet available ports for Go than for half a million other board games.
Why are we not, as a community, out there, riding this into a wave of growth? I can't do these things, because I'm broke, a hermit, and generally cantankerous. But the internet is vast and wide. Somewhere, there is someone who can be the Face of Go, who is smart, funny, interesting, speaks several languages, and can comment on streamed games. Somewhere, there's someone who can fund L19 to put itself on the front page of Go searches in Google. Somewhere, there's someone who can go to sponsors and point to go tournaments in Asia, and say 'We can offer you thousands of club going go players, or Thousands of KGS subscribers. With your help, we can make that number even higher.' Someone can do these things.
So why aren't we?