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In the first Jeongganjang Cup, Rui Naiwei represented the Hankuk Kiwon and ultimately won the tournament.
That is not quite right, and in correcting it I think I can illustrate some of unexpected strands running through the saga.
The first point is that, until go encountered events like the Asian Games, go "world championships" (the real meaning is international championship) have been run by sponsors, with a product to sell.
Now in the case of this event, the sponsor was Cheongkwanjang - they prefer that spelling and it seems polite to respect their wishes given the amount of money they put into go (in any case in K2000 it is still wrong - it should be Jeonggwanjang). After all, since this company is not selling an exclusive product (ginseng), marketing the name is vital to them. They wished to increase exports, hence their tournament. The fact that the event was one of the first to be televised was part of the strategy, and no doubt that influenced the decision to have an eye-catching women's tournament. If we add to the cynicism, the facts that female go players are cheaper to sponsor and the product is described as a natural Viagra can be added to the mix, too.
The sponsors always decide the rules. In this case, for Term 1, they gave seeded places to Rui Naiwei and Yun Yeong-seon, so the question of taking up a country place for Rui did not really arise. From the sponsor's point of view, hoping to boost exports, having a final between two Chinese, one who also had a foot in the Korean camp, was probably ideal, although they were alarmed when all the Japanese women crashed out early so that the round held in Tokyo had the makings of a PR disaster. However, the Japanese seemed taken by the name (and again, no doubt, an eye for the ladies) so that passed off OK.
In Term 2, Cheongkwanjang hoped to capitalise on the Chinese angle and the event was held largely in China, partly because the Chinese offer a good deal with five-star hotels for foreign sponsors, but also because it was expected to be a walkover for Rui Naiwei. The final was in Shanghai, where she is a local girl. Another potential PR disaster loomed because she didn't even make it past the semi-final, but in that case it was a PR disaster for the Chinese rather than the company (they'd got their exposure). To make up for their disappointment over Rui, the Chinese therefore organised a side event in which she played an exhibition match of three games, each against a top young male pro from China (she beat Li Zhe and Chen Yaoye and lost to Gu Lingyi). The beauty of it all from the point of view of the sponsor was that these hors concours games were labelled Cheongkwanjang Exhibition Games (possibly the company allowed its arm to be twisted for a little extra cash). I think it is fair to say the company was stressing, or benefiting from, Rui's Chineseness here.
In 2004, the sponsors announced that the format would change to a team event. Even this not driven by an interest in which nation was best. Part of the influence was the success of the Nongshim Cup for men. The drawn-out nature of this event extends the advertising exposure, and the three-stage format allows a big campaign in each of the three countries invited (Taiwan has never had an invitation). There was also concern that that the event was being dominated too much by Korean-based players and there was an odd fear that this could be labelled a "civil war" among the Korean women, which would become negative advertising.
In Term 3, the first team event, two of the three stages were held in China. There was a discussion of whether Rui should represent China or Korea and the decision was made in favour of China (I'm not aware of any dispute over that, but from the sponsor's point of view, the only one that really matters, the choice of China made a lot of sense - two stages there in one of their main export markets, plus consistency with their behaviour in Term 2). Rui duly led the Chinese team to victory.
In Term 4 Pak Chi-eun beat Rui, but the big talking point was of that event was off-stage. Concurrently, at the end of 2005, the Hanguk Kiweon-backed server Cyberoro and China's sina.com had signed a contract with the Hanguk Kiweon giving them both a monopoly on rights to transmit and publish games from Hanguk Kiweon tournaments.
The other major servers in China responded by ignoring the Cheongkwanjang Cup from Game 3 on. That led to huge traffic from unhappy users on China's go chat networks, and this prompted the Cheongkwanjang office in Hong Kong to report grave concern back to Head Office in Seoul. Head Office was not happy and took the matter up with the Hanguk Kiweon. The Kiweon had not consulted sponsors in advance, and was put under more pressure once Nongshim also discovered what was going on. Despite much hand-wringing from the Kiweon, it claimed it was now bound by contractual obligations. However, it undertook to make "urgent investigations" - a face-saving get-out.
(Rui did not play in the event in Terms 5, 7 and 8.)
So very little of the Cheongkwanjang Cup had to do with nationalism. Other international events have had similar overtones of being driven by sponsors seeking export markets. Japan's NEC and Ricoh are a couple of examples where the focus has heavily been on China, though for the most part they have split their sponsorship between domestic events in Japan and China (the NEC Supergo was the big exception). Fujitsu has been even less blatant. Their international Fujitsu Cup is not too big on the hard sell, but Fujitsu does also sponsor some amateur events within Japan and China as more of a sales pitch. The Ing Cup has had an entirely different motive, but still not purely nationalistic - Ing Chang-ki's desire to spread his rules and create political dialogue with China.
The present heavy emphasis on nationalism, reflecting an Olympic-style approach, is something new. As outlined above, I'm not sure it's sensible to quote the past in this debate. Tabula rasa seems a better strategy to me (and in my case I'd extend that to getting rid of the Olympics altogether).
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"breaking team rules" [euphemism for political pressure...],
On this separate point, of course politics and go are in bed together in China, and were very cuddly a decade ago. But I've heard about this incident from the inside and I think it was rather more a case of a clash of personalities and a bit of sexism. Rui is a pretty feisty individual - has to be - but the automatic cynicism in me as a journalist makes me wonder if she is not also rather good at exploiting the fact she is female and the top female player in the world to control her own PR. The myth that she wasn't allowed to play in Japan is one example. This incident may also have some mythical elements. Truth is in there somewhere but we somehow never get to hear the other side properly.