First of all let me clarify this: when I said "comfortable win" I meant to say that the difference on board is rather large (Ke Jie was leading about 12 points before komi in the end, which is a rather big margin in pro game.). I did not mean that the game was completely one-sided.
Now some technical analysis:
- Click Here To Show Diagram Code
[go]$$
$$ ---------------------------------------
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . O . . . . . . . . . . . . . . . |
$$ | . . X O . O O O . O . . . . . . . . . |
$$ | . . X O O X X X X , . . . . . , X . . |
$$ | . . X O X . . . . . . . . . . . . . . |
$$ | . . X X X . . . . . . . . . . . . . . |
$$ | . . O . . . . . X . . . . . . . . . . |
$$ | . . . . . O O X . X . . . . . . . . . |
$$ | . . O 0 O X O . X O . . . . . . O . . |
$$ | . X X O 7 X O . O a . . . . . , . . . |
$$ | . X O X 2 X 9 O . b . . . . . . . . . |
$$ | . . . 3 6 8 X O . X 1 . . . . . . . . |
$$ | . . X . . . X O X . O . . . . O O . . |
$$ | . . X O O 4 5 X O . . . . . X X X O . |
$$ | . . O X . . X . . . . . . . . . O X . |
$$ | . . O , . O X . . O . . . O X , X . . |
$$ | . . . O . O . X . O . . . O . X . . . |
$$ | . . . . . . . . X O . . . . X . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ ---------------------------------------[/go]
White can indeed cut black this way (note that

is the correct answer). However, if white plays this immediately, black could cut at 'a' and capturing race is not good for white (according to some pro analysis).
- Click Here To Show Diagram Code
[go]$$
$$ ---------------------------------------
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . O . . . . . . . . . . . . . . . |
$$ | . . X O . O O O . O . . . . . . . . . |
$$ | . . X O O X X X X , . . . . . , X . . |
$$ | . . X O X . . . . . . . . . . . . . . |
$$ | . . X X X . . . . . . . . . . . . . . |
$$ | . . O . . . . . X . . . . . . . . . . |
$$ | . . . . . O O X . X . . . . . . . . . |
$$ | . . O . O X O . X O . . . . . . O . . |
$$ | . X X O . X O . O , . . . . . , . . . |
$$ | . X O X . X . O . . . 2 . . . . . . . |
$$ | . . . . . . X O . X 1 3 . . . . . . . |
$$ | . . X . . . X O X . O . . . . O O . . |
$$ | . . X O O . . X O . . . . . X X X O . |
$$ | . . O X . . X . . . . . . . . . O X . |
$$ | . . O , . O X . . O . . . O X , X . . |
$$ | . . . O . O . X . O . . . O . X . . . |
$$ | . . . . . . . . X O . . . . X . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ ---------------------------------------[/go]
Lee Sedol's

was indeed a very smart move. If black plays the obvious

, white can then carry out the plan in the previous diagram, and white can run out from 'b' in the previous diagram. So black cannot play

here.
- Click Here To Show Diagram Code
[go]$$
$$ ---------------------------------------
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . O . . . . . . . . . . . . . . . |
$$ | . . X O . O O O . O . . . . . . . . . |
$$ | . . X O O X X X X , . . . . . , X . . |
$$ | . . X O X . . . . . . . . . . . . . . |
$$ | . . X X X . . . . . . . . . . . . . . |
$$ | . . O . a 3 . . X . . . . . . . . . . |
$$ | . . . . 1 O O X . X . . . . . . . . . |
$$ | . . O . O X O . X O . . . . . . O . . |
$$ | . X X O b X O . O , . . . . . , . . . |
$$ | . X O X . X . O . . . O . . . . . . . |
$$ | . . . . . . X O . B B 2 . . . . . . . |
$$ | . . X . . . X O B . O . . . . O O . . |
$$ | . . X O O . . X O . . . . . X X X O . |
$$ | . . O X . . X . . . . . . . . . O X . |
$$ | . . O , . O X . . O . . . O X , X . . |
$$ | . . . O . O . X . O . . . O . X . . . |
$$ | . . . . . . . . X O . . . . X . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ ---------------------------------------[/go]
Black played

here instead. White could not play 'a' to capture

- if doing so 'b' would become a sente move for black so white could not longer play the sequence in the first diagram. So the exchange in the real game was the only way for both sides.
Looking at the outcome, it is easy to feel good for white. After all white was under attack earlier and now he not only managed to save his weak group but also captured three stones.
- Click Here To Show Diagram Code
[go]$$
$$ ---------------------------------------
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . O . . . . . . . . . . . . . . . |
$$ | . . X O . O O O . O . . . . . . . . . |
$$ | . . X O O X X X X , . . . . . , X . . |
$$ | . . X O X . . . . . . . . . . . . . . |
$$ | S S X X X . . . . . . . . . . . . . . |
$$ | S S @ S S X a . X . . . . . . . . . . |
$$ | S S S S X O O X . X . . . . . . . . . |
$$ | S S @ S @ X O . X O . . . . . . O . . |
$$ | S X X @ . X O . O , b . . . . , . . . |
$$ | . X O X . X . O . . . O . . . . . . . |
$$ | . . . . . . X O . X X O . . . . . . . |
$$ | . . X . . . X O X . O . . . . O O . . |
$$ | . . X O O . . X O . . . . . X X X O . |
$$ | . . O X . . X . . . . . . . . . O X . |
$$ | . . O , . O X . . O . . . O X , X . . |
$$ | . . . O . O . X . O . . . O . X . . . |
$$ | . . . . . . . . X O . . . . X . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ ---------------------------------------[/go]
However, in my opinion the exchange was not a failure from black's perspective. Black got many points as marked in the diagram: 22 points, plus the extra 7+ point if getting 'a' later. White only captured 3 stones, with aji at 'b' (which means white needed to mend it immediately in the real game, leaving black a sente). White also got some extra thickness which is hard to quantify (but not cash value at the moment). So overall, in terms of points, black was really not bad after the exchange.
- Click Here To Show Diagram Code
[go]$$B
$$ +---------------------------------------+
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . O . . . . . . . . . . . . . . . |
$$ | . . X O . O O O . O . . . . . . . . . |
$$ | . . X O O X X X X , . . . . . , X . . |
$$ | . . X O X . . . . . . . . . . . . . . |
$$ | . . . X X . . . . . . . . . . . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ | . . . . . . . . . . . . . . . . O . . |
$$ | . . . , . . . . . , . . . . . , . . . |
$$ | . . . X . . . . . . . . . . . . . . . |
$$ | . . . . . . 1 . . . . . . . . . . . . |
$$ | . . X . . . . . . . . . . . . O O . . |
$$ | . . X O O . . . . . . . . . X X X O . |
$$ | . . O X . . # . . . . . . . . . O X . |
$$ | . . O , . O # . . O . . . O X , X . . |
$$ | . . . O . O . # . O . . . O . X . . . |
$$ | . . . . . . . . . . . . . . a . . . . |
$$ | . . . . . . . . . . . . . . . . . . . |
$$ +---------------------------------------+
$$ {AR F13 F9}[/go]
This is the position before white's invasion. Please compare this with the above diagram. Black secured all points below the 6th line. Black also got the three marked stones home safely. Black even somehow got the large yose at 'a'. The only price paid was the three stones in the middle.