Re: Surrounding Game asking for more money?
Posted: Mon Mar 11, 2013 4:58 pm
Hi again everyone,
It's really heartening to see all the points you bring up, and reading this is like watching the conversations we've had over the last several months speed up 1000x.
As several people have noted, I think our admitted inconsistency of message and lack of clarity are big issues, something that we need to improve upon to show where the project is and where it's heading so community members can be fully involved.
We are completely committed (and have been since day 1) to completing a great documentary about Go and to fulfilling every single person's Kickstarter/fundraising rewards in full. Believe us, the faith and trust we place in the Go community is absolute and has been the single most important factor in making the project happen, beyond funding, expertise, anything else. I can't promise that we'll win an Oscar or that you'll be thrilled with every creative choice we make, but you will be receiving everything that we've promised you as rewards and as a film, to the best of our ability to fulfill it, as soon as we possibly can.
That said, we haven't made that promise crystal clear - the problematic, seemingly two-headed wording on the website (which I'm editing to be better - thanks for the heads-up, billywood) has been, well, misleading. And while we have been closely aligned with our budget, and spent our money wisely (we think), we haven't demonstrated it to the people who deserve to see it most, our backers.
All in all, I hope you can forgive us for not actively engaging in this kind of public budget and goals discussion before - quite frankly, we have had so many things to manage every day that we didn't appreciate how important this is, and so we dropped the ball on it, which was a loss for everyone. By the end of this week, we're going to post a complete history of all of our expenses (down to the filters and faders we ordered for our lenses), several versions of our budget as they've been updated over the last 10 months, and a much more consistent and precise description of our goals and aims for the project including eventual revenue, and what new funds will be spent on and how.
My only request is that you be patient/gentle with us - it can be really scary to see how many unknowns are left in a project of this size, and I think that's totally natural. At the very least, it's extremely difficult to estimate well, which can risk wild inaccuracy of necessary time, hours worked, and dollars spent.
Let me give you an example just to show you what I mean. Say we raise $15,000 with the current fundraiser, which provides for a big boost in production value by allowing us to hire an editor for say 12 weeks (which is itself a big assumption). Excellent!
According to our estimates, the new funding raised wouldn't be enough to provide for a Dedicated Shoot In Japan, which is fine, but that budget item would then need to come off our projected budget. Suddenly, the rough projection for $2000 spent on licensing Japanese music becomes less important, too. Plus, now we need to license footage from the Nihon-Kiin to fill the Japanese gap - will they provide it for free, or charge us $5000 (very reasonable for licensing)? It also means we can sell some film equipment (hooray!) because we won't need it in Japan - but now that Japan's less important in the film, the AGA Pro system is MORE important to the story, so maybe we DO need that equipment, or even MORE equipment, plus another trip to the Congress this year for the next certification tournament (that's a $4000 trip). Wait - good news! The KBA just offered to put us up in Korea for two more weeks of shooting, but we have to buy the plane tickets. How important is Korea to the story? Is it worth it? How will it affect licensing and international interest? But wait - last week, after screening an extended trailer and scenes to a philanthropic foundation, we've now got a 40% likelihood of a $15,000 grant! How do we factor that in? Maybe we should save a little money by ordering non-primo t-shirts for Kickstarter backers, and add it to the mastering and color-correction budget.
You get the idea - it would be ideal to have perfect deadlines and return-on-investment percentages, but there are days when I think even the most seasoned professional producer might be stumped. We also have to ignore well-intended advice sometimes, too, even from film industry professionals. We've embarked on a difficult and long-term project but we wouldn't have it any other way - it's an utter dream to try to tell a story we really care about.
What I CAN do, and intend to do, by updating our website and providing tons more documentation, is show you where we're coming from, the choices in front of us, and what our plans are, as best we can articulate them. Creative directions, budget items, and projections will change, often rapidly and without warning, but that's exactly where and why we need you and everyone in the Go community, to help steer us in the right direction. It will be much healthier for the project and its image, too.
Thanks again for the kind words and constructive criticism in this thread; it is most valuable as the team continues to work on all aspects of the film. We want to take responsibility for any doubts we unintentionally provoked - I encourage you to give us feedback, positive and negative, whenever you can. Believe it or not, we're really obsessed with Go too.
Of course, we want you to like us on facebook and tweet and donate and tell your friends and all that stuff. More importantly we want YOU to want to do it because we ALL agree that it would accomplish a really big and important goal: sharing the story and beauty of Go. I hope that can be the case.
Cole
It's really heartening to see all the points you bring up, and reading this is like watching the conversations we've had over the last several months speed up 1000x.
As several people have noted, I think our admitted inconsistency of message and lack of clarity are big issues, something that we need to improve upon to show where the project is and where it's heading so community members can be fully involved.
We are completely committed (and have been since day 1) to completing a great documentary about Go and to fulfilling every single person's Kickstarter/fundraising rewards in full. Believe us, the faith and trust we place in the Go community is absolute and has been the single most important factor in making the project happen, beyond funding, expertise, anything else. I can't promise that we'll win an Oscar or that you'll be thrilled with every creative choice we make, but you will be receiving everything that we've promised you as rewards and as a film, to the best of our ability to fulfill it, as soon as we possibly can.
That said, we haven't made that promise crystal clear - the problematic, seemingly two-headed wording on the website (which I'm editing to be better - thanks for the heads-up, billywood) has been, well, misleading. And while we have been closely aligned with our budget, and spent our money wisely (we think), we haven't demonstrated it to the people who deserve to see it most, our backers.
All in all, I hope you can forgive us for not actively engaging in this kind of public budget and goals discussion before - quite frankly, we have had so many things to manage every day that we didn't appreciate how important this is, and so we dropped the ball on it, which was a loss for everyone. By the end of this week, we're going to post a complete history of all of our expenses (down to the filters and faders we ordered for our lenses), several versions of our budget as they've been updated over the last 10 months, and a much more consistent and precise description of our goals and aims for the project including eventual revenue, and what new funds will be spent on and how.
My only request is that you be patient/gentle with us - it can be really scary to see how many unknowns are left in a project of this size, and I think that's totally natural. At the very least, it's extremely difficult to estimate well, which can risk wild inaccuracy of necessary time, hours worked, and dollars spent.
Let me give you an example just to show you what I mean. Say we raise $15,000 with the current fundraiser, which provides for a big boost in production value by allowing us to hire an editor for say 12 weeks (which is itself a big assumption). Excellent!
According to our estimates, the new funding raised wouldn't be enough to provide for a Dedicated Shoot In Japan, which is fine, but that budget item would then need to come off our projected budget. Suddenly, the rough projection for $2000 spent on licensing Japanese music becomes less important, too. Plus, now we need to license footage from the Nihon-Kiin to fill the Japanese gap - will they provide it for free, or charge us $5000 (very reasonable for licensing)? It also means we can sell some film equipment (hooray!) because we won't need it in Japan - but now that Japan's less important in the film, the AGA Pro system is MORE important to the story, so maybe we DO need that equipment, or even MORE equipment, plus another trip to the Congress this year for the next certification tournament (that's a $4000 trip). Wait - good news! The KBA just offered to put us up in Korea for two more weeks of shooting, but we have to buy the plane tickets. How important is Korea to the story? Is it worth it? How will it affect licensing and international interest? But wait - last week, after screening an extended trailer and scenes to a philanthropic foundation, we've now got a 40% likelihood of a $15,000 grant! How do we factor that in? Maybe we should save a little money by ordering non-primo t-shirts for Kickstarter backers, and add it to the mastering and color-correction budget.
You get the idea - it would be ideal to have perfect deadlines and return-on-investment percentages, but there are days when I think even the most seasoned professional producer might be stumped. We also have to ignore well-intended advice sometimes, too, even from film industry professionals. We've embarked on a difficult and long-term project but we wouldn't have it any other way - it's an utter dream to try to tell a story we really care about.
What I CAN do, and intend to do, by updating our website and providing tons more documentation, is show you where we're coming from, the choices in front of us, and what our plans are, as best we can articulate them. Creative directions, budget items, and projections will change, often rapidly and without warning, but that's exactly where and why we need you and everyone in the Go community, to help steer us in the right direction. It will be much healthier for the project and its image, too.
Thanks again for the kind words and constructive criticism in this thread; it is most valuable as the team continues to work on all aspects of the film. We want to take responsibility for any doubts we unintentionally provoked - I encourage you to give us feedback, positive and negative, whenever you can. Believe it or not, we're really obsessed with Go too.
Of course, we want you to like us on facebook and tweet and donate and tell your friends and all that stuff. More importantly we want YOU to want to do it because we ALL agree that it would accomplish a really big and important goal: sharing the story and beauty of Go. I hope that can be the case.
Cole