Hyperpape, analogies can help, depending on the audience.
If they know something about golf or chess, for instance,
you could use some handicap analogies there.
Otherwise, look for other shared backgrounds or experiences.
(The Wired article did exactly this: "the Eastern version of chess,"
"grandmaster" Norimoto Yoda, etc.)
For example, we can look at a photo of a Go Congress,
(say, the US Open), and, "See this entire section of people
at this table? Some of them have played for over 10-20 years,
and they are at 7 stones from pro. Over here, this group also has
people playing 10-20 years, and they have no chance
even with 9 stones against a pro. See this little kid here?
She needs only 2 stones from a pro. See this gentleman?
For the past 20 years, he has been 3 stones from pro.
(4 stones from pro at age 8 is vastly different than at age 48.)
So there is a huge range of level differences.

"
Do we have any long-distance runners here?
A quick search on marathon times returns some
average time around 4.5 hours for men and around 5 hours for women:
Marathon timesIf the record marathon times are around 2.5 hours,
how do people feel about a 4 stone handi vs. a pro
likened to a 2-hour head start in a marathon?

Similarly, we can probably use some swimming analogies.
In an 800-meter freestyle, look for some "average" time,
look at the world records, and find some head-start time
to give an idea of the 4-stone distance (pun intended

).
( I prefer something "slow and painful" like a marathon to
a 100-meter dash -- it seems easier to convey the long struggle
with a layperson, perhaps ?

)
Of course, we always have the tortoise and the hare.