I like referring to go boards made with Japanese craftsmenship as gobans. It fulfills my need to emphasize the quality that is present in high quality go equipment. In my humble opinion and probably in the opinion of many go equipment connoisseurs, Japanese manufacturers of high quality go equipment produce the best available in the game.
I agree about the quality, though I see no reason why goban should imply craftsmanship. It doesn't in Japanese. But there are plenty of people who disagree about Japanese being best. When I wrote the Go Almanac piece on boards you have quoted, Richard Bozulich received a very irate and rude letter, from someone still active in the go world, which essentially accused him of racism against the Chinese. Since I had actually written the piece to Richard's specifications - he wanted to boost sales of the Japanese equipment he stocked - he was reluctant to show me the letter at first. He did eventually and it led to a long, friendly and useful correspondence when I wrote to the disgruntled one. Despite that, I still much prefer Japanese equipment. I have been lucky enough to sit with board makers as they carved the legs and planed the boards, and once spent several days in Tendo seeing the best shogi pieces being made. For someone who never got much beyond making a bookshelf, that sort of craftsmanship makes a big impression.
I have also been lucky to play on some of the best equipment in Japan. That too is a magical experience. But none of that has ever made me feel I want to own a kaya board and hamaguri stones. I have one battered katsura board and glass stones. I recently threw out a Chinese set and a magnetic set as I never use them.
The relevance of that is partly that the aesthetics of the game have an important but perhaps unreliable relationship to marketing it. Paul Smith (a UK player) wrote a paper for the 2008 ICOB in which he did (or quoted, can't remember) a survey which looked at two groups of games players. One group was those who liked board games but were not go players. They were asked for positive and negative comments about go. Among these, the most significant positive comments, by some margin, related to the beauty/elegance of the game and its equipment.
Among those who were already go players, the aesthetics featured rather lower, though it was still a very positive factor. The top positive among these people was that go is a very deep game strategically and this was followed by "simple rules" (which was also a positive, but a lowish one, for the first group).
Paul inferred from this, as I recall, that the aesthetics of go should be something that we should focus on very strongly in our PR.
Going off at a tangent, this survey also gave food for thought in the debate (in the UK) about whether to present go as "challenging" or as "easy enough to learn in a few minutes". The prevailing preference at the time was avoid "challenging" and to dumb down instead. I think that the balance has now swung the other way, and Paul's survey seems to provide some support for that.
From memory, the survey also showed that difficulties with rules or scoring contributed to only a small proportion of negative comments on the game. Under 10% as I recall. The biggest negative comment by far was that the game requires too much dedication. That may seem like support for the idea of not presenting go as "challenging", but (a) the proportion of people who preferred go because of its deep strategy was even higher, and (b) why live a lie? Go
is deep.
Actually Paul himself addressed the question of why go was seen in a negative way as requiring too much dedication and yet chess and bridge did not. I can't remember what he said about it, but I recall wondering whether the relative lack of books, or maybe friends to ask about the game, left people feeling a little helpless when it came to go.
However, I repeat, it seems that banging on about the attractiveness of go equipment may overcome some of the negative images. We go players (but not the ones who want to keep go as the equivalent of an private garden pool stocked with exotic Oriental carp) should perhaps follow the adage: if you've got it, flaunt it. Forget those etchings - "Would you care to come up and see my go board?"
For robinz: your feelings about moku are far from irrational. Aside from all the other reasons for stamping on it, even the Japanese find it difficult to decide on the readings me or moku, or whether you can/should use shi instead. Importing a word is one thing. Importing a hornet's nest is quite another.