Whoah, white is potentially
very weak here. Even if you can't kill, you have a choice of powerful sente moves and can certainly seal white in totally so it's very big to play here anyway. The exact best choice will depend on the board, but looking at this area alone I'd like to play like the following:
$$B
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O . |
$$ . X . . . . . . O X . |
$$ . . . X . . . O . 1 . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ ----------------------
- Click Here To Show Diagram Code
[go]$$B
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O . |
$$ . X . . . . . . O X . |
$$ . . . X . . . O . 1 . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ ----------------------[/go]
This is very big and reverse sente, and it clearly threatens white's life. A black move on the other side leaves white with nowhere to go.
So what can white do?
$$B
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O . |
$$ . X . . x . x . O X . |
$$ . . . X . 2 . O . 1 . |
$$ . . . . . . x . . . . |
$$ . . . . . . . . . . . |
$$ ----------------------
- Click Here To Show Diagram Code
[go]$$B
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O . |
$$ . X . . x . x . O X . |
$$ . . . X . 2 . O . 1 . |
$$ . . . . . . x . . . . |
$$ . . . . . . . . . . . |
$$ ----------------------[/go]
This is the simple obvious move, but now black has several options (the xs). All either kill white or harrass him or simply seal him in where he may or may not be alive (but who cares because thickness, right?). White probably doesn't have room to live locally if you don't want him to, because you're strong on both sides and can simply poke at his eyespace.
Lets contrast with what white can do if he gets to play first:
$$W
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O 2 |
$$ . X . . . . x . O X . |
$$ . . . X . 3 . O . 1 x |
$$ . . . . . . . . x x . |
$$ . . . . . . . . . . . |
$$ ----------------------
- Click Here To Show Diagram Code
[go]$$W
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . . . |
$$ . . . . . . . . . X . |
$$ . . . . . . . X X O 2 |
$$ . X . . . . x . O X . |
$$ . . . X . 3 . O . 1 x |
$$ . . . . . . . . x x . |
$$ . . . . . . . . . . . |
$$ ----------------------[/go]
White could also tenuki 3, but that leaves the corner unsettled and black gets to play on the shape points again and maybe even kill since there isn't very much room in the corner. Even after

black has the xs to aim at, but he no longer can destroy white's local shape so much in a single move.
In any case, white's looking much stronger and with territory now, right...plus he can move into the centre a little. That's a big swing from the big annoyance you can cause him with just one move. Of course, he's still a bit worried because the x points really could cause a lot of trouble...the original position is locally excellent for black even if white gets to play first.
The key in this shape is that the corner really isn't settled because just one move can swing things so much. Everything else tends to be very situational, which is why we have reading and (as Uberdude has said) why it helps to know some basic shapes that you can aim your reading at.
Edit: To be clear, I'm handwaving away some stuff above. I think black can probably kill white outright, and white possibly can't live locally even if he plays first, but I'm aiming mainly to show why the choice of who moves first makes such a big difference.