Is this really getting that much interest and publicity? I don't have a TV or subscribe to a newspaper so I get all my news online. I have not seen a single reference to it outside of the go community.

Quite some coverage in German newspapers resp. their online presences, e.g. Süddeutsche Zeitung, Der Spiegel, etc., and, of course, on IT related pages.

First time round, yes. In the UK it was all over the Radio, TV, main-stream news outlets (both paper and digital). And that's not including articles in predominantely technology-oriented media.

Quite a lot of inaccuracies and strange comparissions but I doubt it will get coverage like that again. I just hope it keeps up throughout the series; it can only be good for the game.

I was not impress with the fact that they used a cheap set in which the stones don't fit and they did not even know how to place a stone. If they cannot even get that right how much can you trust their reporting.

To a certain degree, I think we (go community in general) try to take advantage of it. It has gained a fair amount of publicity. We should all jump on the publicity train, I think, especially now that the time is ripe. Any publicity is good publicity.
In general, I try to pass on my enthusiasm for the game to others. I misuse the AlphaGo news a lot.
We will have to see if this either broadens the go playing base; and/or raises the level of the game.

If it is about 'selling' the game: a have a digital copy of a report by Paul Smith for Britgo. Old, but still applicable, I think. He identifies several selling points.
One of them is this:
"
Baduk promotional material should stress the elegance, beauty (i.e. visual attractiveness), creativity and depth of Baduk and the simplicity of the rules rather than the difficult and challenging nature of the game.
They should emphasise that by using small boards and handicaps Baduk can be a fast-paced and fun game which families or clubs can enjoy, as everyone can play on equal terms.
"

Can I get a copy of this as well?