In London, at least, bookshops have also become bustling and exciting places. Maybe, though, there is message for go publishers in that - bookshops and publishers are trying much harder to generate excitement and accessibility. Go publishers probably need to turn on the Tasers, too.
Children's fiction helped drive UK book sales to a record £3.5bn last year, the Publishers Association (PA) has said.
The 6% rise came despite the waning popularity of ebooks, which saw sales fall by 3% to £538m last year.
Sales of children's books rose 16% to £365m, with the increase due mainly to the purchase of printed works.
Readers also flocked to fitness and self-help books, sending non-fiction sales up 9%. Revenues from fiction fell 7%, the PA's annual report said.
Including journals, the PA said that the publishing industry - covering books and journals - saw a 7% increase in sales to £4.8bn.