Ah, he wants to play away now? It's much worse than tenuki earlier in the variation, since he has already give me the strength and I still have the option to take territory. I think it's actually bigger for him to capture once he's given me this strength, because now it has all the positive value of territory but none of the negative value of losing influence. But okay, the 3-3 is more important first, so time to make some exchanges. I ended up writing a stream of consciousness for this move.
I obviously want my influence facing the top. I think it's so important that my only option is to force it. So I should play Q17 first. He'll extend and I have several options.
If I play double hane and give him a ponnuki, his ponnuki is actually not in an awful spot, where he can follow up with a move on the side to take it all as territory. So not that.
If I hane and push a bunch he should get sente. But it's not that easy to use the sente, whether it's more important to play in the center or with the territory. It also makes the right side tiny, which is good. Playable, but maybe not perfect - it would be a hard game if continued with a jump from his center group.
If I extend and he slides, I could take sente to go take the stones. They're worth about 20 points. Looks playable, but it's so obvious that his next move would be strengthening his new group that I think I would play on top of it instead. Then I expect hane, I would tiger's mouth, and he extends. Normally you use the aji of cuts on the side to get something, but what I get would be on the right side, which is nearly worthless. Looks a little bit worse than what I deserve.
If I play knight's move, he would extend. If he plays into the flying knife when I have huge influence nearby there's no way he's gonna get a good result. So he extends, I cover, and he takes the hane. I have options then, particularly to tenuki. But I'm a little afraid that he would atari and then descend under the skirt of the top, which looks absolutely ideal for him. So I would want to continue, and I can't really switch directions with the hane on the three stones. So I guess I might double hane. If he plays atari and capture, then I can take the corner with the hane. I like the look of that, actually. I don't really see a great response - if he connects then I connect and it's a dream variation. So I'll go for it.
I also considered trying to force the flying knife in the other direction. Block the other way, let him push, knights move, and then if he pushes stand up. I don't think it's really necessary, though. I might play that way if I was down 50 points instead of 25.
He seems to be going for maximum early territory. I guess it's a viable strategy, but he's going to have to be very careful with my influence later. I'm planning on eventually capping his center group, and if he has to cede 10th line territory to that, then taking 10 points in the corner might look a little silly.